Globally dogs and people searching for dog info are no where near as important as in America.
With nearly 200 countries in the world, looking at every Google search statistic would be of little value to you the reader. So for ease of reading I have summarised some of the main country statistics in the table below, and then discuss other countries for comparison in the following text.
The following table lists some of the major developed and developing countries in the world and their top five terms they search for related to Dogs, for Oct 2010. The bracket number after the country name is the number of dogs associated terms Google recorded for the country consistently over the last year..
Global Top five Dog associated terms and their search volume
USA (620)………………………..UK (800)……………………………….Australia (366) Terms……………….Vol…………Terms………………….Vol…………….Terms…………….Vol.
[dogs]……………….246000…..[dogs trust]………….110000…….[dogs]…………….33100
[dog]………………..135000…..[dogs]…………………..90500……..[dog]……………..22200
[dog breeds]………110000…..[puppies for sale]…….90500……[dog breeds]…….14800
[dog names]……….90500……[dogs for sale]………..74000……..[dog games]……..12100
[pictures of dogs]…40500……[battersea dogs hm]…60500……[dogs for sale]….9900
Canada(701)…………………………China (50)………………………India(221)
Terms……………………..Vol……….Terms…………………..Vol…….Terms………………..Vol.
[dogs]…………………….40500……[dogs]…………………1000……[dogs]…………………40500
[dog breeds]…………….22200……[dog clothes]………..880…….[dog pictures]…….18100
[dog names]…………….14800……[dog tags]……………590…….[dog breeds]………18100
[bernese mntn dog]….12100……[dog training courses]260….[dog mating]………8100
[dog whisperer]………..9900……..[dog food]…………..260………[pictures of dogs]….6600
Brazil(53)………………………………….Germany(213)…………………France (137)
Terms………………………….Vol………Terms……………….Vol…………Terms……………….Vol.
[bernese mountain dog]..2400…….[dogs]………………8100……[dog pound]………..18100
[dog show]………………….2400……[cats and dogs]…..2900…….[dog de bordeaux]…2900
[dogs]…………………………1900…….[dog tags]…………2900……[dogs]……………….1900
[dogs and cats]……………1600…….[dog tag]……………2400……[dog sitting]………..1600
[dog walker]………………..1300…….[barking dogs]…….1000……[dog house]…………1300
Country search term analysis
As you can see, America, UK, Canada and Australia have the highest search term number and volumes. While volumes numbers are relative to the population and Google search engine popularity, the term numbers give a direct indication of dog popularity.
The biggest countries and their dogs
China (popn 1.3 B), India (1.2 B) and Brazil (190 M) are the three largest countries analyzed. As you can see they all have relatives low Google searches for dog associated terms.
Unlike the developed countries, these developing nations dogs associated searches are terms that are usually much further down the search list for developing nations. For example in China the second and third terms are ‘Dog clothes’ (880) and ‘dog tags’ (590). India’s top term, like china is ‘dogs’, however two of the top five terms are ‘dog pictures’ (18,100) and ‘pictures of dogs’ (6,600).
Besides the cost of dog ownership,, one major reason for low search values is cultural bias against dogs. China for instance still practices eating dogs in many areas. In India there is still a massive problem with dog diseases such as rabies.
European dog markets
Germany (213), France (137) and Italy (100) dog searches are analyzed. These very developed and populous countries have relatively low dog search volumes. Germany’s top term like most countries is ‘dogs’ (8,100) however two of its five top terms are ‘dog tag’ related (2,900 and 2,400 searches).
France’s top dog related search is a very humane ‘dog pound’ (18,100). The second term is for ‘dog de bordeaux’ (or the French Mastiff breed) with 2,900 searches and ‘dog sitting’ (1,600). Italy only has 100 search terms but has the caring number one term of ‘dog sitter’ (2,400). Number three term ‘bull dog’ (1,300) shows that this breed is popular in Italy.
Ireland while having a low population rates only second to the UK in dog search popularity on a ‘per capita’ basis (see graph below). Ireland like UK also shows a very humane dog search trend with Ireland’s second, fourth and fifth terms being dogs trust (6,600); ‘dogs in distress’ (4,400) and ‘dogs trust Ireland’ (3,600).
Dog countries that don’t search
Russia (142 M popn) has only 39 search terms. Its main term is ‘bernese mountain dogs’ (1,600) which even outranks ‘dogs’ (1,300). Like Brazil and Germany people in Russia also search for ‘cats and dogs’ together (720). The next two terms are ‘dog pound’ (390) then a brand of dog food at 320 searches.
Israel (38 terms) has ‘dogs’ as its main search (1,900) however except for the popularity of Cesar’s ‘dog whisperer’ (480) three of the top five terms are dog disease related – ‘Frontline plus for dogs’ (1,300); ‘lyme disease in dogs’ (720) and ‘ticks on dogs’ (480).
Japan (127 M popn) have a very low 27,000 adjusted dog searches across 35 terms! Japan mostly searches for ‘dog’ (2,400), ‘ hound dog’ (1,600); ‘the dog’ (720), ‘dog food’ (590).
Global Dog e-matrix comparison
The previous information gives an indication of a trend in dog search values, but it is not until a plot of adjusted dog searches per population is made against the ‘wealth per capita’ for each country that a definite trend is seen. fenbendazole cancer treatment