Instagram is an incredible platform for building brand awareness, driving traffic and supporting sales. But cracking the algorithm can be tricky, and building a loyal audience takes time. But with the right strategies, you can create an authentic community that’s excited about your content.

To start, make sure you’re publishing high-quality content that adds value to your followers. Then, focus on attracting your target audience by using relevant hashtags, optimizing your profile and posting regularly. Finally, engage with your followers by replying to comments, asking questions and encouraging user-generated content. And keep an ear to the ground for new Instagram trends — jumping on trending topics can boost your reach and visibility.

If you’re not able to build your own following organically, it’s not a bad idea to invest in some fake followers. However, it’s important to note that purchasing fake followers can negatively impact your performance metrics. This is because bots and inactive accounts won’t interact with your posts and will distort your engagement numbers. Additionally, your real followers will see that you’ve purchased fake followers, and may think that you’re trying to cheat the system.

To avoid this, it’s important to develop a strategy for organically growing your Instagram follower count over the long term. It’s also a good idea to set clear goals and create a plan to achieve them. Then, track your progress along the way with tools like Later’s Instagram analytics and engagement tracking. Instagram followers