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YouTube Marketing – Step by Step

If you want to make the most out of your YouTube marketing plan you need to know how to get the most exposure to your videos as possible. The best way to do that is to know what to do before and during the video creation process. In this article I will give you a few steps on how to setup and create videos that will be found and watched.

1) Keyword Research

Keyword research is paramount in any work with YouTube. Too many times I see great videos that simply don’t get found or passed around because they aren’t targeted to any specific audience. By doing proper keyword research you will learn that there are many ways to say the same thing. You can say the same thing as the guy next to you, but if he is saying it in a way that people like or understands better, then you might as well say nothing at all. Keyword research also helps you get more ideas of future content.

2) Keep it Short

Once you know how to get peoples attention by using the right keywords, you need to keep your videos short. YouTube is filled with viewers that just want a little bite; especially if you haven’t established a relationship with them. If you insist on making longer videos, use YouTube as a way to offer a small piece of your longer videos on your site, and tell your audience if they want the long version then to go to your site. That way you aren’t getting bored viewers that abandon your video, or give you bad comments.

3) Give Them a Reason to Stay

The first ten seconds of a video tells the viewer whether or not to stay on the page; simple as that. If you don’t give the viewer a reason to stay then they are leaving. This is actually really easy to do. Simply tell them the benefit of staying. You can be as creative as you want with this, but if you don’t have any ideas just say, “in this video you will learn, see, find… and then tell them the benefit.

By doing this you build trust with the viewer, and also pre-qualify those ready to move on to the next step in your marketing plan. You also get a lot more positive comments, subscribers, and a greater chance that the video will be passed to others that want your information.

YouTube is a fantastic way to market your product or service. By following these steps you will be able to create awesome videos that more and more viewers will watch, comment, subscribe and follow your advice to go to your website. increase youtube comment likes


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